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On 20th May the first Workshop for the Sugar Cane Market was held in Atibaia, San Paulo. The workshop was attended by the most important Brazilian dealers, coming from the States of Sao Paulo, Goias and Mato Grosso.
The purpose of the meeting was to present the Titan ITM Group, in particular the ITM Undercarriage Division, and illustrate our Group's position in the global market and the strength resulting from being an International Group. A Commercial Presentation introduced our Group with information about our market share, including our position as the main provider of undercarriage parts for sugar cane machines.
After the coffee-break, a Technical Presentation detailed the latest technical innovations to give our dealers an idea on how we are involved in this very important segment of the Brazilian market. In particular, as regards future investments, we talked about the total amount we intend to invest in Brazil and how this will be important in terms of products availability, ease of logistics and competitive prices.
After the meeting, a special lunch was offered at the hotel that hosted the workshop. Finally our guests were invited to take part in a tour of our factory in Atibaia to go through our production processes and clear the questions about our products.
Due to the complimentary comments about the event, we believe that all this was a success and we should repeat it more times.
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